Seamus Phan – inspire+inform

Recently, a social media practitioner mentioned that no one is really an expert in social media. True, except that gray or white hair does matter in any industry, especially in marketing and branding.
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How often have you heard clients banging on the table wanting front-page news or prominent mention? What are the best ways of communicating good counsel to them?
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In the rush to adopt social networks today, we hear of client companies pressing for more “fans” or “friends” to their social network communities. But what are “fans” and “friends” really, in the context of branding and marketing? What do these mean in real life?
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Working in a retail outlet is never easy, especially in the harsh economic climate we experience today. And yet, having an exemplary service attitude is mandatory for the survival of not only the retail outlet, but the career of the retail salesperson as well.
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One of the largest PR firms renamed to make clear that it manages much more than Public Relations, and includes digital communications. That is necessary and wise.
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I was watching cable TV just now. The Taiwanese cable TV channels are always entertaining, and most of all, enlightening. The program was on the issue of career challenges, especially in the case of unemployment.
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What is the simplest way to describe how we live our lives? Is there a general pattern that many people follow? Yes there is. There is a 3-step process to how each of us walk our journeys in life.
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How are you using Twitter, Facebook, YouTube, WordPress, and so on? Do you use all the tools to show the same content, albeit packaged in different ways? Or would you rather exploit the benefits and strengths of each social media to the maximum?
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All too often, we see companies reacting (sometimes badly) to crises with last minute communication plans and panicky spokespersons. Since no company can predict or prevent potential crises, what needs to be done?
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Let’s face it, the best brands in the world, such as the iconic Apple, Nike, Starbucks, Sony, and so on, have iconic designs that are not smashed together randomly nor done cheaply. Their designs are culminated from serious commitment (that also means financial commitment) to human factors, elegance, and simplicity.
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