branding

What NOT to expect with a PR agency

What NOT to expect with a PR agency

Some companies hop from one PR agency to another PR agency, blaming one after another about the lackluster PR. However, it is important to understand what PR is and is not, and what PR agencies actually do. . Copyright 1987-2013 Seamus Phan. All rights reserved. KCKY4SWAWCX4 Intellectual Property: The content on this site is copyright(…)

Marketing and seeing from a wide aperture

Marketing and seeing from a wide aperture

Clarity is not about everything in focus at the same time. It is about zooming in on what’s important and keeping that in focus. No one can see all things clearly at the same time. . Copyright 1987-2013 Seamus Phan. All rights reserved. KCKY4SWAWCX4 Intellectual Property: The content on this site is copyright protected; therefore,(…)

Branding and marketing and baking a good cake

Branding and marketing and baking a good cake

Is strategic and tactical myopia crippling your brand and eroding its marketshare and mindshare? Why is making a cake similar to great branding? . Copyright 1987-2013 Seamus Phan. All rights reserved. KCKY4SWAWCX4 Intellectual Property: The content on this site is copyright protected; therefore, as copyright holders, the authors and the firm possess the exclusive rights(…)

SEO does not replace quality or branding

SEO does not replace quality or branding

Some clients may imagine that SEO is the panacea to all problems and is the greatest thing to fix all the problems a company or its brands face. But, seriously? . Copyright 1987-2013 Seamus Phan. All rights reserved. KCKY4SWAWCX4 Intellectual Property: The content on this site is copyright protected; therefore, as copyright holders, the authors(…)

Our new Dot Zen 2.0 book

Our new Dot Zen 2.0 book

The new Dot Zen 2.0 book is finally out! I was writing and exploring various management areas that are relevant to an owner–manager like myself, and perhaps many others like me, as well as departmental practitioners in larger corporations. . Copyright 1987-2013 Seamus Phan. All rights reserved. KCKY4SWAWCX4 Intellectual Property: The content on this site(…)

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