Some companies hop from one PR agency to another PR agency, blaming one after another about the lackluster PR. However, it is important to understand what PR is and is not, and what PR agencies actually do. . Copyright 1987-2013 Seamus Phan. All rights reserved. KCKY4SWAWCX4 Intellectual Property: The content on this site is copyright(…)
Everyone loves lists, and having seen some lists of recommended mobile apps for PR practitioners out there, I offer some of my own, apps I actually use as a social media and PR consultant. . Copyright 1987-2013 Seamus Phan. All rights reserved. KCKY4SWAWCX4 Intellectual Property: The content on this site is copyright protected; therefore, as(…)
The new Dot Zen 2.0 book is finally out! I was writing and exploring various management areas that are relevant to an owner–manager like myself, and perhaps many others like me, as well as departmental practitioners in larger corporations. . Copyright 1987-2013 Seamus Phan. All rights reserved. KCKY4SWAWCX4 Intellectual Property: The content on this site(…)
As strategists and executives continue to hone their media usage from a largely paid media use, to an increasing spread of earned and owned media, what can marketers do to optimize their media spread in the paid, earned and owned spaces? . Copyright 1987-2013 Seamus Phan. All rights reserved. KCKY4SWAWCX4 Intellectual Property: The content on(…)
Public Relations (PR) has gone through evolutionary and even revolutionary changes from the 1990s to today. Before the emergence of social media, online video, online newsrooms, and citizen journalism, it seemed many organizations and practitioners narrowed PR to merely media relations and measured PR only as a factor of the antiquated “advertising value equivalence” (AVE).(…)
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