Blog on leadership, branding, technology, public relations and marketing

Deinfluencing – live your life your way

#deinfluencing is the hashtag that caught on in 2023, as a counter-movement or counter-revolution against the over-consumption years past, even before COVID. The deinfluencing movement began on the social media phenomenon TikTok, and then permeated…

Some businesses are predicting hundreds of millions of jobs will be lost with the advent of artificial intelligence (AI) such as those from OpenAI, Google, Baidu and so on. At the same time, AI is…

We hear of layoffs in the thousands or tens of thousands from many big tech and other companies worldwide. Before the pandemic and global conflicts, many businesses were recruiting staff without restraint, and suddenly, they…

The digital communications age is entrenched, with the advent of YouTube, TikTok, Instagram, Soundcloud, Spotify, and more. While the mainstream media remains the key to traditional public relations, there is also an equally compelling need…

Every time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that their speeches are written by some other people. So, what would make a good speech,…

So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.5 billion population of the Asia Pacific market. The Asia Pacific region is diverse, with more…

Deinfluencing – live your life your way

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Employer branding through public relations

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5 Cs of speechwriting for the C-suite

Simple checklist for PR readiness in APAC