All too often, we see companies reacting (sometimes badly) to crises with last minute communication plans and panicky spokespersons. Since no company can predict or prevent potential crises, what needs to be done?

Mobile apps must be one of the fastest growing industry these days. Everyone with a smartphone (iOS, Android, Blackberry, Nokia) is likely to have downloaded an app or more from the respective mobile app repositories.

Social media is all the rage these days. At every cafe, every turn of the corner, in college, on the bus, practically anywhere, you can find someone on social media, tapping away on their smartphone or a tablet.