Recently, I was reading an industry magazine. The editors conducted a tiny experiment to show that even the best search engines can produce mediocre results (or even completely hilarious ones), especially when you type in a very common name.

One of the most controversial and disputed measurements in PR is Advertising Value Equivalency (AVE), which simplistically takes the advertising cost of a particular media and equate it to an “equivalency” in advocacy and reputation. This approach became outdated due …

Measuring PR effectiveness Read more »

Back in 1987 I applied for a job that I didn’t know anything about, and I was blessed enough to get the job. It was a job titled “desktop publishing specialist” for the exclusive distributor for Apple then.