When we sit in a cafe or a park, one of the most common ways many people communicate is no longer through short messaging service (SMS), but with a wide variety of Internet messaging apps like Whatsapp, Wechat, Line, and so on.

Recently at a global mobile congress, a top executive from a Asia-based carrier lamented how much the likes of Internet messaging and VoIP have eroded their traditional carrier revenue, and hoped that regulators can allow traditional carriers to charge rivals for the use of Internet messaging.

When a top executive communicates with the world through public media, it is important to stand up for bold assertions, and not fight fires and push the blame on “miscommunication” and others. It is perfectly alright to believe in something, and standing up for it, courageously standing up for all the negativity one will invariably face. It is also perfectly alright to be sensible and simply discern everything before saying anything, if at all. It is a choice, and just be ready to take a firm stand.

Just remember, getting a “foot-in-mouth disease” is not privy to just a few. Anyone can make communication mistakes. Just make sure the foot is well cleaned and not too big to be painful. But of course, such contortions are just too troublesome, and so it is best to avoid such a “disease” altogether, with good media training, social and communication skills honed over a lifetime.

Unfortunately for such traditional carriers, the world is moving faster than they can fathom, and rather than simply keep innovating to leap ahead of their Internet competitors, with the money in their coffers as R&D buffers, I certainly hope their solution is not just making loud cries to their parental regulators for their lack of innovation, and lack of good sense when approaching their end-user customers. Their end-user customers are already paying equitably for data plans.

When email became prevalent, faxes and telegrams became background noise in no time. The onslaught of email became unstoppable as we know today. The same will become of traditional carrier voice calls and short messaging.

Grow up, with the times, and get innovative.