Speaker, Author, Strategist, Technologist, Artist

Tag: branding Page 1 of 7

Crisis Communication in Brief – 2020

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.

20160129_b737_uudd7 - Seamus Phan in a Boeing B737NG procedure trainer

Advice for Singapore businesses and startups – To expand is to survive

The media is not a pretty place. Whether we read, hear or see something in the media, invariably some gloom and doom news await us, ranging from wars, natural disasters, sanctions, and general shaky or volatile business climates.

Seamus Phan, keynote speaker, APATS (Asia Pacific Training Symposium), Singapore

Lessons from the airline incident – Smart crisis preparedness

By now, practically a large part of the connected world may have read or viewed the incident at United Airlines Flight 3411 that happened in early April 2017.

Soaring above in a hot air balloon

Why every startup needs PR, agency or in-house

There has been incessant talk by some myopic practitioners that startups do not need PR (public relations) at all, much less an agency. However, is such a view practical, realistic, or beneficial?

cash and funding

Global marketing budgets are increasing to beat competition in lean times. Is yours?

Times are bad. And in bad times, marketers do two things, spend more, or spend less. The wise spend more in bad times. Why?

Holding a modern smartphone

It is all about spending advertising dollars

Facebook just announced that its algorithm has gone through (yet another) change, where it pendulums back to its old days of giving more precedence to posts by friends and families, instead of brands and publishers.

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