The media is not a pretty place. Whether we read, hear or see something in the media, invariably some gloom and doom news await us, ranging from wars, natural disasters, sanctions, and general shaky or volatile business climates.
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By now, practically a large part of the connected world may have read or viewed the incident at United Airlines Flight 3411 that happened in early April 2017.
Times are bad. And in bad times, marketers do two things, spend more, or spend less. The wise spend more in bad times. Why?