In the rapidly shifting media landscape, there is an increasing need to create your own content, and propagating that successfully. Influencers are stakeholders who can be a part of your owned media program. How do you choose your influencers?
Tag: content marketing
Anyone these days can "design" a website, and make it pretty. But a website is so much more than just a pretty window to your business. It IS business itself. What should you look for when choosing a website developer?
For many practitioners and brand owners, going social seems like the most logical thing to do after the slow decay of mainstream media, where more and more people are shifting their reading and viewing habits away from traditional media, into the arms of mobile entertainment. And yes, that pot of gold at the end of the "social" rainbow did not materialize.