After spending the entire year so far laboring together, Capt Michael Caston and I are proud to announce two training programs specifically for the aviation industry – Servant Leadership for Aviation, and Customized Interactive Training for Aviation.
Tag: crisis communication Page 1 of 2
When it comes to a crisis that demands an apology, the hackneyed responses that I have read, heard or seen in many such occasions, are often criticized and ridiculed. It is not difficult to see why.
Some marketers were commenting and lamenting that brand loyalty is fading these days, and that it is more and more an uphill climb to build and sustain brands. I concur.
Some people may imagine that public relations practitioners are just people who spin beautiful tales. Public relations is never that, and has always been about the long haul.
If you have an important task, such as needing a spokesperson to evangelize your product, or a salesperson to close an important big sale, or a surgeon to operate on a life-threatening ailment, who would you choose?
Some people seem to imagine that public relations (PR) is glamorous and easy. They have no idea that PR is hard work, and often, many would move on to other things after some time. So why would people still work in PR?
