Have you noticed how frequently “accidents” occur on local highways? There are at least two reasons why – or the lack of these two reasons. Likewise, many leadership crashes happen because of the same two missing reasons.
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There has been incessant talk by some myopic practitioners that startups do not need PR (public relations) at all, much less an agency. However, is such a view practical, realistic, or beneficial?
Greg McKeown in his book “The Disciplined Pursuit of Less“, described that there are 2 kinds of people, essentialists, and nonessentialists. Terminologies aside, the notion that some people are distill their thoughts and actions down with focus and discipline, while most others drown in their own chaotic and undisciplined thoughts and actions, is the age-old and persistent reality we face. This is especially true today where many people delusionally believe they can “multitask” in the age of smart devices.
Bill Gates, of Microsoft fame, is an example of a traditional entrepreneur, who ran one company, with the single-mindedness of perfecting his dream to conclusion. The result was obvious – Microsoft is today still one of the pillars of personal computing.
“I am not happy with the font. I don’t like how this chart is illustrated. I need more creativity from you in the photograph you shot for this campaign. I need more vibrance in the colors in this image…”