If you ask me, 99% of the so-called “influencers” aren’t really that at all, as they are self-created or agency-created entities, rather than community-endorsed individuals who move mountains. Let me give you who I would use as examples of true influencers – Jesus Christ, Apostle John the Beloved, President Vladimir Putin, Steve Jobs, Bill Gates, etc. You get the drift.
Tag: facebook
You must have noticed how social media have moved from their early dreams of being social networks, to becoming merely boring advertising platforms with mundane, inundating advertisements. So what’s next for marketers?
According to an insightful article in Inc. Magazine (April 2012 issue), business blogging is in decline (from 2010 to 2011), compared to the slow but steady growth of businesses on social media channels such as Facebook and Twitter.
In the rush to adopt social networks today, we hear of client companies pressing for more “fans” or “friends” to their social network communities. But what are “fans” and “friends” really, in the context of branding and marketing? What do these mean in real life?
How are you using Twitter, Facebook, YouTube, WordPress, and so on? Do you use all the tools to show the same content, albeit packaged in different ways? Or would you rather exploit the benefits and strengths of each social media to the maximum?
