Some marketers were commenting and lamenting that brand loyalty is fading these days, and that it is more and more an uphill climb to build and sustain brands. I concur.
I just had a brief hands-on with a pre-production model of the latest Fujifilm X-T1 camera at the local Fujifilm demo store, and I loved it.
We chat about the Fujifilm X100S and the X20.
The Fuji X100S is the sequel to the X100, which was a unique fixed lens APS-C rangefinder with great image quality, albeit with some AF and other quirks that restricted its use somewhat. However, the new X100S took the best of X100 and improved it much further. It features the APS-C 16 megapixel CMOS II sensor with EXR Processor II without an optical low-pass filter, thereby improving the image quality much more. The AF has improved tremendously according to Fujifilm. The new X100S features HD H.264 video recording, and can work with an optional Fuji hotshoe mounted microphone via the USB 2.0 interface. This makes the X100S a great HD filmmaking tool if you are happy with a wide angle fixed lens, especially if you mount the camera on a shoulder rig. Visit fujifilm.com.
The little cousin of the Fuji X100S, and the sequel to the X10, the X20 features a 2/3-inch 12 megapixel X-Trans CMOS II sensor, with a optical viewfinder that is enhanced from the earlier X10. The new X20 features HD H.264 video recording, and can work with an optional Fuji hotshoe mounted microphone via the USB 2.0 interface just as the X100S can. Visit fujifilm.com.
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