2017 marketing review and 2018 reboot
I am not sure about you, but for me, the year literally flew by. While trying to clear a mountain …
Social conversations faded. What now for marketers?
For many practitioners and brand owners, going social seems like the most logical thing to do after the slow decay …
Social conversations faded. What now for marketers? Read More »
When social media dies, what’s next for marketers
You must have noticed how social media have moved from their early dreams of being social networks, to becoming merely …
When social media dies, what’s next for marketers Read More »
Consumers and the rationalization of brands
Some marketers were commenting and lamenting that brand loyalty is fading these days, and that it is more and more …
Patching broken ceilings and branding
What has the chore of patching broken ceilings have to do with branding and marketing? In today’s rapidly changing media …