Speaker, Author, Strategist, Technologist, Artist

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Tag: media coverage

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Quick Tips on working with the Asia Pacific Media Scene

If you are trying to gain ink or screen with a media in Asia Pacific, the BEST way is to work with the experts – PR agencies which do this for a living day in, day out, and thoroughly battle-tested.

Keeping pace with the changing tech media scene

With a nostalgic tinge of sadness, I have watched the tech media scene transform in our locale. What then, do tech companies do?

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Measuring PR effectiveness

One of the most controversial and disputed measurements in PR is Advertising Value Equivalency (AVE), which simplistically takes the advertising cost of a particular media and equate it to an “equivalency” in advocacy and reputation. This approach became outdated due to the following:

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