Speaker, Author, Strategist, Technologist, Artist

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Tag: Social Media Page 2 of 10

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Adblocking is changing advertising and helping everyone

There is an ongoing debate about adblocking, and how that could destabilize advertising online. However, is the debate useful or valid?

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The Future of PR is the Bottom Line

(I contributed this on LinkedIn recently).

I have been on all 3 sides of the public relations equation, as a client, as a journalist, and as an agency practitioner. And having been in the industry since the 1980s, I have seen my fair share of the evolution of the communications field.

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Choosing influencers for social marketing

In the rapidly shifting media landscape, there is an increasing need to create your own content, and propagating that successfully. Influencers are stakeholders who can be a part of your owned media program. How do you choose your influencers?

Stack of old books

The Road Not Taken: Leaving science was my best career decision

I have always loved science, even as I was thoroughly loving art at the same time. You could say I have an ambidextrous mind, and I could love and juggle both science and art at the same time.

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Social conversations faded. What now for marketers?

For many practitioners and brand owners, going social seems like the most logical thing to do after the slow decay of mainstream media, where more and more people are shifting their reading and viewing habits away from traditional media, into the arms of mobile entertainment. And yes, that pot of gold at the end of the “social” rainbow did not materialize.

Trash bin

Dusk of the directory and dawn of a new social age?

The venerable Yahoo Directory will be retired at the end of 2014, bearing witness to a golden age that has come and gone. What do marketers do in a quickening of the new media age?

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