In boardroom discussions and strategy meetings across the region, I frequently encounter a prevailing—and frankly, dangerous—myth among non-designers. Many well-meaning clients, founders, and even seasoned executives have somehow convinced themselves that graphic and packaging design is “easy.” In the age of generative AI, the refrain from the C-suite is almost predictable: “Why pay a design…
Google just hired its first philosopher, hoping to uncover and learn the journey from AI to AGI. This is congruent with what I said during my speech at the Asia Pacific Airline Training Symposium (APATS) 2025 to fellow aviators, where I said the future of AI belongs to the humanities scholars and not engineers. Who…
The 21st century is a time of rapid technological change, geopolitical shifts, and the constant onslaught of the digital world. It is a time that is both unstable and full of potential. Organizations that do business in the Asia-Pacific (APAC) region need more than just spending money on digital or offline ads to deal with…
We are now entrenched in the 21st century, where public relations (PR) is becoming the front and center of a brand’s voice and is a C-suite retained activity. And to really know just how effective your PR strategy and program are, you need to measure the coverage well.
Businesses are facing problems they have never had to deal with before because of global instability, trade wars, and rapid changes in technology like AI. When these outside pressures become too much, companies often take extreme steps, like mass layoffs, which can hurt employee morale.
Businesses in the Asia Pacific (APAC) region are facing challenges that have never been seen before in today’s fast-changing and often unstable world. With changes in geopolitics, trade wars, and the quick rise of AI, the need for a strong and proactive communication plan has never been greater. The days when a simple marketing plan…
