Seamus Phan

Speaker, Author, Strategist, Technologist, Artist

20170530 sword of the bushi, ninja, samurai

2017 marketing review and 2018 reboot

I am not sure about you, but for me, the year literally flew by. While trying to clear a mountain of paperwork before the year ends, I also started to contemplate for 2018. For fellow marketers, what are strategies and tactics that are worth keeping, and what should they do moving into 2018? Let me offer a few humble observations from the past few years of in-house and client-related work, and also trends I observed that would find a long trajectory.

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immersive training - Seamus on a Boeing 737NG FTD

3 critical trends of retail and what can be done to slow the decay

When I walk through many of the city malls here, it is common to see white boarded walls in what used to be vibrant retail shops. There seems more and more white walled up spaces than there are active retail shops these days, and it is worrying. It reminds me of many years ago when I was in Melbourne, and there are streets of vacant shops, and plenty of “for lease” signs everywhere. We are now facing that here.

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20160129_b737_uudd7 - Seamus Phan in a Boeing B737NG procedure trainer

Advice for Singapore businesses and startups – To expand is to survive

The media is not a pretty place. Whether we read, hear or see something in the media, invariably some gloom and doom news await us, ranging from wars, natural disasters, sanctions, and general shaky or volatile business climates.

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Holding a modern smartphone

Digital marketing is now merely the baseline

Digital is no longer the shining new toy in marketing. It has been around long enough. According to the Ambition Q3 2017 study, there is a big demand for digital marketing expertise. This shows a maturing industry where digital marketing is creeping downwards, to be the new baseline.

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HD filmmaking and hybrid photography gear

The future of media may be the small and the authenticated

Remember the award-winning TV series “Mad Men”? The golden romantic days of big media, big budgets, and big advertisers? That world has changed, drastically.

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20170531_b737ng_eyvi_umms_8

The power of immersive experiences in marketing

I was disappointed recently, when I went to a public viewing of what was supposed to be a “virtual cockpit” at a consumer luxury product launch. Why?

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