Have you read a book lately? Probably not. Have you seen how video is everywhere today? Most likely yes. Feeling as if your business needs to get deep into content marketing and video? You are not alone.
These days, mid-level management jobs are getting fewer, as organizations streamline and continue to flatten their hierarchies. Top-level jobs are also getting fewer, simply because jobs are consolidating and people are less likely to jump these days.
Every company that intends to grow and to solidify its brand has a marketing team (anywhere from one person or more). But how do you know if your marketing team are superstars?
Times are bad. And in bad times, marketers do two things, spend more, or spend less. The wise spend more in bad times. Why?