Seamus Phan

25May 2023 by editor

“Tough Times, Great PR” book on building brands and gaining publicity in a turbulent world by Asia communications veteran Seamus Phan

Seamus Phan, principal and chief technology officer of Asia Pacific communications consulting firm McGallen & Bolden Group, has launched a new book, “Tough Times, Great PR - Dot Zen 3.0: Building Brands and Publicity for the 21st Century (ISBN 9780983505822)”, available at online bookstores worldwide. (more…)

10May 2023 by editor

Leading aviation training symposium returns to Singapore in August 2023

Leadership, Thoughts

Aviators and aviation professionals, mark your calendar for the return of the physical event of APATS 2023 (Asia Pacific Airline Training Symposium), organized by the esteemed Halldale Group, and led by industry leader Capt Jacques Drappier. (more…)

17Apr 2023 by editor

Deinfluencing – live your life your way

Marketing, Thoughts

#deinfluencing is the hashtag that caught on in 2023, as a counter-movement or counter-revolution against the over-consumption years past, even before COVID. The deinfluencing movement began on the social media phenomenon TikTok, and then permeated to other platforms. (more…)

30Mar 2023 by editor

4 tips of AI prompt engineering for PR

Technology, Thoughts

Some businesses are predicting hundreds of millions of jobs will be lost with the advent of artificial intelligence (AI) such as those from OpenAI, Google, Baidu and so on. At the same time, AI is creating new jobs, which demand different skill sets and knowledge, such as "prompt engineers". (more…)

30Mar 2023 by editor

Employer branding through public relations

Talent, Thoughts

We hear of layoffs in the thousands or tens of thousands from many big tech and other companies worldwide. Before the pandemic and global conflicts, many businesses were recruiting staff without restraint, and suddenly, they find themselves having more people than they need. Layoffs are never good for brands, especially in the context of employer branding. So, how can we weave public relations into our employer branding efforts? (more…)

29Mar 2023 by editor

8 recommendations for building your own in-house studio for audio and video

Technology, Thoughts

The digital communications age is entrenched, with the advent of YouTube, TikTok, Instagram, Soundcloud, Spotify, and more. While the mainstream media remains the key to traditional public relations, there is also an equally compelling need to bring what we want to say to the social channels. (more…)

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