Blog on leadership, branding, technology, public relations and marketing

“Tough Times, Great PR” book on building brands and gaining publicity in a turbulent world by Asia communications veteran Seamus Phan

Seamus Phan, principal and chief technology officer of Asia Pacific communications consulting firm McGallen & Bolden Group, has launched a new book, […]

Leadership, Thoughts

Leading aviation training symposium returns to Singapore in August 2023

Aviators and aviation professionals, mark your calendar for the return of the physical event of APATS 2023 (Asia Pacific Airline Training Symposium), […]

Marketing, Thoughts

Deinfluencing – live your life your way

#deinfluencing is the hashtag that caught on in 2023, as a counter-movement or counter-revolution against the over-consumption years past, even before COVID. […]

Technology, Thoughts

4 tips of AI prompt engineering for PR

Some businesses are predicting hundreds of millions of jobs will be lost with the advent of artificial intelligence (AI) such as those […]

Talent, Thoughts

Employer branding through public relations

We hear of layoffs in the thousands or tens of thousands from many big tech and other companies worldwide. Before the pandemic […]

Technology, Thoughts

8 recommendations for building your own in-house studio for audio and video

The digital communications age is entrenched, with the advent of YouTube, TikTok, Instagram, Soundcloud, Spotify, and more. While the mainstream media remains […]