Seamus Phan

Speaker, Author, Strategist, Technologist, Artist

cropped seamus emcee launch
Kyoto, Japan

The power of 傳承 (heritage) in branding

If you venture along the old quiet Telok Ayer Street, you may still catch a glimpse of one of Singapore’s oldest food establishments, the 90 years old Tan Hock Seng bakery. In November 2021, this old shop will close for good, serving the locals for the past 90 years and passing through 3 generations. It is an iconic brand no less, and one that took decades and nearly a century to hone. And it will be gone. Brands, need time to build, and good brands that last, need LOVE to build. What then, is the power of heritage in a brand?

bricks and mortar stores are still the future

Future of Retail is not just online, but still Hybrid

Have you seen how many “bricks-and-mortar” businesses were bricked in various nations due to rather draconian crisis measures in these two years? Are these decisions even smart or wise in relation to preserving the economy moving forward post-crisis? I think not. And there are reasons.

grandpa, army general turned economist turned CEO, grandma the parliamentarian

Prudence of being – path of happiness

My late grandparents and late mum were prudent, never indulged in luxury, and only accumulated wealth made by their bare hands through labor. They had no rich or powerful parents to siphon from or depend on. My mum came here to struggle with my dad in an extremely difficult landscape against various odds too painful to detail.

tiger roars

How to ride out gaslighting and regain your strength and sanity

Gaslighting. It is a word that seems new, but is not quite new. It is an emotional abuse where abusers slowly and steadily strip the confidence of victims, by conditioning the victims to doubt their own thoughts, memories, timelines, events, and even sanity.

direct communication

Speak directly and simply for impact – avoid double negatives

All too often, we slip into communication, in writing or in speaking, that do not communicate as directly a meaning we intend. In a world where attention span is short and hearing is bad (figuratively especially), speaking and writing directly certainly has merits, if we want our audiences to actually respond.

people running on race track

6 job hunting tips from a field veteran

I saw a post online by an executive, advising career upstarts NOT to only apply for jobs that they qualify for fully. I concur. I am adding a couple more tips for young graduates, upstarts, and even middle-level executives hunting for jobs in this crisis.

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