Speaker, Author, Strategist, Technologist, Artist

Category: Marketing Page 1 of 22

Seamus Phan writes on everything related to marketing, including public relations (PR), publicity, branding, direct marketing, sales, event management, market research, and so on. Social media is included here, in so far as it is related to the practice of it.

Tree's deep roots - business longevity

3 Tips to Build a Brand in 2020

Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word “Zoom” exclusively for videoconferencing in her post.

Crisis Communication in Brief – 2020

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.

20170530 sword of the bushi, ninja, samurai

4 Critical Tips for Marketers in 2020 facing a deep decline of the “influencer” industry

Before the COVID-19 saga started, even in the early part of 2020, the so-called “influencer” arena is abuzz with luxury, travel, enjoyment, and lifestyle. Then the global lockdown and shutdown began, and the whole notion of “influencers” changed.

HD filmmaking and hybrid photography gear

Are you feeling let down by your media monitoring service?

These days, top and middle management crave, yes, crave for data and reports. For publicists, the measure of their success seems to be drilled down to reports – the prettier, the thicker, the better.

writing is an art and science

Taking “journalese” out of our writing

Once upon a time, in a planet right where we are standing and breathing, we believed that all journalists wrote exceedingly well. And it might have been true, once upon a time.

cash and funding

“Influencers”? Quick question – do they ask for money right away?

If you ask me, 99% of the so-called “influencers” aren’t really that at all, as they are self-created or agency-created entities, rather than community-endorsed individuals who move mountains. Let me give you who I would use as examples of true influencers – Jesus Christ, Apostle John the Beloved, President Vladimir Putin, Steve Jobs, Bill Gates, etc. You get the drift.

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