I was disappointed recently, when I went to a public viewing of what was supposed to be a “virtual cockpit” at a consumer luxury product launch. Why?
Category: Marketing Page 2 of 21
Recently, there was furore over a couple of companies which pressed for “unlimited revisions” in their creative briefs, which some media published and sparked lots of debate, especially in the creative industry. The good thing was that the companies revised their briefs and took away the “unlimited revisions” clause. Happy ending?
There has been incessant talk by some myopic practitioners that startups do not need PR (public relations) at all, much less an agency. However, is such a view practical, realistic, or beneficial?
Have you read a book lately? Probably not. Have you seen how video is everywhere today? Most likely yes. Feeling as if your business needs to get deep into content marketing and video? You are not alone.
I watch news and variety programs from Taiwan and China, and often, there will be Caucasians who would speak perfect Mandarin, and have attended graduate programs in both these locales. This is no longer unique, but becoming commonplace.
I have done some wonderful videography and filmmaking, and hosted them on a website, but life is getting busier, and perhaps it is time to port the vlog to vimeo instead.
