Digital is no longer the shining new toy in marketing. It has been around long enough. According to the Ambition Q3 2017 study, there is a big demand for digital marketing expertise. This shows a maturing industry where digital marketing is creeping downwards, to be the new baseline.
Category: Marketing Page 2 of 22
Remember the award-winning TV series “Mad Men”? The golden romantic days of big media, big budgets, and big advertisers? That world has changed, drastically.
I was disappointed recently, when I went to a public viewing of what was supposed to be a “virtual cockpit” at a consumer luxury product launch. Why?
Recently, there was furore over a couple of companies which pressed for “unlimited revisions” in their creative briefs, which some media published and sparked lots of debate, especially in the creative industry. The good thing was that the companies revised their briefs and took away the “unlimited revisions” clause. Happy ending?
There has been incessant talk by some myopic practitioners that startups do not need PR (public relations) at all, much less an agency. However, is such a view practical, realistic, or beneficial?
Have you read a book lately? Probably not. Have you seen how video is everywhere today? Most likely yes. Feeling as if your business needs to get deep into content marketing and video? You are not alone.
