Simple checklist for PR readiness in APAC

Simple checklist for PR readiness in APAC

Marketing, Thoughts
So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.5 billion population of the Asia Pacific market. The Asia Pacific region is diverse, with more than 23 countries, and 14 major languages. But this market is monolithic. So, every country in Asia Pacific will have its own nuances and require prudence and a long view. Is your business ready to do public relations in Asia Pacific? We have a simple checklist to help you decide. (more…)
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Don’t try to bury bad news on a Friday

Don’t try to bury bad news on a Friday

Marketing, Thoughts
There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that is patently outdated today, where everyone is connected anywhere and everywhere. (more…)
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4 key steps to great PR in a recession

4 key steps to great PR in a recession

Marketing, Thoughts
The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine how winners and losers look at publicity and marketing. And you can decide if you want to be in the small circle of winners, or not. (more…)
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