In my 30-odd years of professional life, I have found that there are gems who bring value to the business, and there are riffraff who bring mere entertainment, or worse, cause problems for busineses.
Category: Marketing Page 3 of 23
Seamus Phan writes on everything related to marketing, including public relations (PR), publicity, branding, direct marketing, sales, event management, market research, and so on. Social media is included here, in so far as it is related to the practice of it.
When I walk through many of the city malls here, it is common to see white boarded walls in what used to be vibrant retail shops. There seems more and more white walled up spaces than there are active retail shops these days, and it is worrying. It reminds me of many years ago when I was in Melbourne, and there are streets of vacant shops, and plenty of “for lease” signs everywhere. We are now facing that here.
Remember the award-winning TV series “Mad Men”? The golden romantic days of big media, big budgets, and big advertisers? That world has changed, drastically.
I was disappointed recently, when I went to a public viewing of what was supposed to be a “virtual cockpit” at a consumer luxury product launch. Why?