“Tough Times, Great PR” book on building brands and gaining publicity in a turbulent world by Asia communications veteran Seamus Phan

“Tough Times, Great PR” book on building brands and gaining publicity in a turbulent world by Asia communications veteran Seamus Phan

Leadership, Thoughts
Seamus Phan, principal and chief technology officer of Asia Pacific communications consulting firm McGallen & Bolden Group, has launched a new book, “Tough Times, Great PR - Dot Zen 3.0: Building Brands and Publicity for the 21st Century (ISBN 9780983505822)”, available at online bookstores worldwide. (more…)
Read More
Authentic social media to the rescue in a crisis

Authentic social media to the rescue in a crisis

Leadership, Thoughts
You may have heard of the "sushi terrorism" incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi restaurant, which then triggered similar pranks in Japan. The sushi chain was badly affected by the incident through no fault of theirs. Fortunately, the culprits were later arrested. Through the ordeal, the sushi chain received the most rapport from their fans on social media. So, why is social media important in public relations especially in a crisis? (more…)
Read More
Communications and human resources – synergy and separate

Communications and human resources – synergy and separate

Leadership, Thoughts
Layoffs are often the worst tasks for business leaders. When a business does badly or needs to trim its operations, there is sometimes no better way out to cut costs then to trim the number of employees. There are also situations where businesses are simply not well run, and they over-recruited beyond the number of employees they need, in a "defensive recruitment" mode, which especially in a downturn, will invariably lay off employees. (more…)
Read More