Leadership, Thoughts 7 best practices of crisis management and communication from the trenches Crises are plaguing many organizations today, including governments, corporations, institutions, non-profits, smaller entities, and even individuals. Read more
Marketing, Thoughts 5 Ways to earn media coverage for businesses in highly regulated industries such as healthcare If you are a hospital, clinic, media equipment, and health supplements business, you know that the challenging economic climate can dampen your […] Read more
Marketing, Thoughts PR and marketing – role of journalists and influencers Once upon a time, a journalist was a journalist, and an influencer is an influencer. However, times have changed. Read more
Marketing, Thoughts 5 tips I learned from the military to succeed as a communicator I come from a family of military officers. My late grandpa, a lieutenant general who fought at the frontlines of wars, and […] Read more
Marketing, Thoughts Are you still lagging behind with “just in time” PR and marketing? Before the pandemic, the “just in time” paradigm was “fashionable”, especially in the manufacturing sector. At that time, “just in time” meant […] Read more
Marketing, Thoughts 5 keys to unlocking a successful collaboration with your PR agency So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known […] Read more