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Category: Marketing

Seamus Phan writes on everything related to marketing, including public relations (PR), publicity, branding, direct marketing, sales, event management, market research, and so on. Social media is included here, in so far as it is related to the practice of it.

Why Your Corporate Website may be Invisible to the AI Cognitive Class

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The corporate echo chamber may be buzzing with comfort food right now. Not long ago, Google dropped a comforting narrative for web developers and content marketers alike. They essentially claimed that Generative Engine Optimization (GEO)…

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Why VCs and Investment Firms must Anchor Portfolio Success with a Premier APAC PR Firm

startups and SMBs

Venture capital and private equity firms are, at their absolute core, engines of structured alchemy. They source raw innovation, infuse it with programmatic capital, and expect a predictable metamorphosis into enterprise gold. Yet, when Western…

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Shadow AI, OpenClaw and Mythos are changing not just Cybersecurity postures but Critical PR and Communications

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The C-suite may have invariably fallen for a risky, even “messianic” narrative. For the past few years, artificial intelligence has been sold not merely as software or tools but “deified” as a corporate savior, allegedly…

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The Disaster of Silence: Why PR Is Your Only Profitable Pipeline in the AI Era

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In the corridors of power, fear is a poor advisor. As geopolitical tectonic plates shift and economic indicators flicker like a dying candle, a familiar, “unenlightened” pattern emerges in the C-suite. CEOs, gripped by a…

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Strategic Communication to Succeed in these Turbulent Times

teambuilding

The 21st century is a time of rapid technological change, geopolitical shifts, and the constant onslaught of the digital world. It is a time that is both unstable and full of potential. Organizations that do…

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Measuring PR coverage in Asia Pacific in the 21st century

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We are now entrenched in the 21st century, where public relations (PR) is becoming the front and center of a brand’s voice and is a C-suite retained activity. And to really know just how effective…

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Consulting Services

  • Business strategy
  • Public relations (PR)
  • Crisis & media training
  • Marketing
  • Cybersecurity
  • Branding
  • Market penetration
  • Red Teaming
  • Creative launches
  • Product evangelism
  • Inspirational keynotes
  • Sales & leadership training
  • Customer service strategy

See more of my consulting work at McGallen & Bolden Group (mcgallen.com) and editorial work at Microwire.news.

Accomplishments

  • 2023 – Tough Times, Great PR book
  • 2023 – Video & podcasts on YouTube
  • 2022 – AI & LLM development
  • 2021 – Biochem research on antioxidants
  • 2020 – Crisis & media training (updated)
  • 2016 – IntrinSelling™ sales training
  • 2013 – Video for Marketing & Training
  • 2013 – Journey of a Pilgrim book
  • 2013 – Dot Zen 2.0 leadership book
  • 2011 – 35,000 Ft Leadership (Aviation CRM)
  • 2004 – This Body This Life health book
  • 2004 – Netjanus® security appliance R&D
  • 2003 – Dot Zen leadership book
  • 2001 – Business analysis system (UNIX)
  • 1994 – Enlightened Service Providers book
  • 1991 – ESP© service leadership program
  • 1987 – Computer-Based Training Developer
  • 1981 – Biochem research in autoxidation

About Seamus

  • About Seamus Phan, PhD
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