Thoughts – Page 5 – Dr Seamus Phan

Are you still lagging behind with “just in time” PR and marketing?

Before the pandemic, the “just in time” paradigm was “fashionable”, especially in the manufacturing sector. At that time, “just in time” meant optimizing available resources to manufacture and stock only the minimum inventory, and scale…

So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known to the world. Public relations (PR) is one of the most strategic ways…

I presented a session at the prestigious Asia Pacific Airline Training Symposium (APATS) 2023 in Singapore, under the Pilot Track, on “Pilot & Leadership Transformation in the age of AI“. The key question many pilots…

Seamus Phan, principal and chief technology officer of Asia Pacific communications consulting firm McGallen & Bolden Group, has launched a new book, “Tough Times, Great PR – Dot Zen 3.0: Building Brands and Publicity for…

Aviators and aviation professionals, mark your calendar for the return of the physical event of APATS 2023 (Asia Pacific Airline Training Symposium), organized by the esteemed Halldale Group, and led by industry leader Capt Jacques…

#deinfluencing is the hashtag that caught on in 2023, as a counter-movement or counter-revolution against the over-consumption years past, even before COVID. The deinfluencing movement began on the social media phenomenon TikTok, and then permeated…

Are you still lagging behind with “just in time” PR and marketing?

5 keys to unlocking a successful collaboration with your PR agency

Pilot and leadership transformation in the age of AI

“Tough Times, Great PR” book on building brands and gaining publicity in a turbulent world by Asia communications veteran Seamus Phan

Leading aviation training symposium returns to Singapore in August 2023

Deinfluencing – live your life your way