If you are still only hankering down your marketing and PR efforts in the Americas and Europe, you are missing out the hottest market in the world – Asia Pacific, slated to be consuming 40% of the world GDP in just 18 years, by 2040. By 2040, the US would only be 22% and the…
First off, I generally dislike meetings. Meetings mostly end up being unproductive. I get things done, fast. And the fastest way between 2 points, is to get it done instead of nuancing ad nauseam with a committee of people.
The global crises in healthcare and conflicts are not over, and the world is facing an unprecedented shift, and not necessarily in a good way. Worse, because of global crises, industries are beginning to falter and even collapse, and the fallout means livelihoods are shattered and families are hurt. As CEOs, brand movers, marketers and…
I received this hilarious email today (among hundreds), touting some service I would never use, from a person I never knew. Worst of all, from a Seamus, I became a “Matthew”. LOL.
The keyword is: FIRST, or first-party data. Do you own your data and platform?
What happens when a business needs to change, drastically? What then, are the ways to deal with making such a change?
