Year: 2023

5 keys to unlocking a successful collaboration with your PR agency

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So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known to the world. Public relations (PR) is one of the most strategic ways…

Pilot and leadership transformation in the age of AI

aviation interest - Seamus Phan

I presented a session at the prestigious Asia Pacific Airline Training Symposium (APATS) 2023 in Singapore, under the Pilot Track, on “Pilot & Leadership Transformation in the age of AI“. The key question many pilots…

“Tough Times, Great PR” book on building brands and gaining publicity in a turbulent world by Asia communications veteran Seamus Phan

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Seamus Phan, principal and chief technology officer of Asia Pacific communications consulting firm McGallen & Bolden Group, has launched a new book, “Tough Times, Great PR – Dot Zen 3.0: Building Brands and Publicity for…

Leading aviation training symposium returns to Singapore in August 2023

aviation interest - Seamus Phan

Aviators and aviation professionals, mark your calendar for the return of the physical event of APATS 2023 (Asia Pacific Airline Training Symposium), organized by the esteemed Halldale Group, and led by industry leader Capt Jacques…

Deinfluencing – live your life your way

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#deinfluencing is the hashtag that caught on in 2023, as a counter-movement or counter-revolution against the over-consumption years past, even before COVID. The deinfluencing movement began on the social media phenomenon TikTok, and then permeated…

4 tips of AI prompt engineering for PR

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Some businesses are predicting hundreds of millions of jobs will be lost with the advent of artificial intelligence (AI) such as those from OpenAI, Google, Baidu and so on. At the same time, AI is…