March 2023 – Page 2 – Dr Seamus Phan

Don’t try to bury bad news on a Friday

There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that…

You may have heard of the “sushi terrorism” incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi restaurant, which then triggered similar…

Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away.

AI is going to demolish many jobs in many fields. Which?

Don’t try to bury bad news on a Friday

Authentic social media to the rescue in a crisis

Drilling down deeper into PR measurement for the 21st century

AI and the future of some jobs