Don’t try to bury bad news on a Friday
There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that …
Month: March 2023
Authentic social media to the rescue in a crisis
You may have heard of the “sushi terrorism” incidents in Japan, where a putrid youth licked soy sauce bottles and …
Drilling down deeper into PR measurement for the 21st century
Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. An old …
AI and the future of some jobs
AI is going to demolish many jobs in many fields. Which? Right now, I can already see jobs in the …