Media training primer – an introduction
This is our media training and crisis communication program that we have honed and delivered very successfully to all our …
Dr Seamus Phan
Video hosting for businesses – our journey
Video is an integral part of content today. Video is arguably the predominant content on mobiles today, as more people …
6 Reasons Why PR is the best way to build brands and win customers
Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT …
What Wordle can inspire us to do in marketing and PR
Wordle is a simple online word game that went rather viral, and still is. Just recently, even a Chinese radio station …
Think higher, go higher – beyond compliance
One of the hallmarks of leadership is the idiom, “monkey see, monkey do”. If a leader chooses to behave like …
5-prong CELLS™ approach to successful Asia Pacific market entry
If you are still only hankering down your marketing and PR efforts in the Americas and Europe, you are missing …