Future of PR in the 21st Century is the Bottom Line
Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, …
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4 Critical Tips for Marketers in 2020 facing a deep decline of the “influencer” industry
Before the COVID-19 saga started, even in the early part of 2020, the so-called “influencer” arena is abuzz with luxury, …
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2017 marketing review and 2018 reboot
I am not sure about you, but for me, the year literally flew by. While trying to clear a mountain …
Digital marketing is now merely the baseline
Digital is no longer the shining new toy in marketing. It has been around long enough. According to the Ambition …
The future of media may be the small and the authenticated
Remember the award-winning TV series “Mad Men”? The golden romantic days of big media, big budgets, and big advertisers? That …
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It is all about spending advertising dollars
Facebook just announced that its algorithm has gone through (yet another) change, where it pendulums back to its old days …