Seamus Phan

Speaker, Author, Strategist, Technologist, Artist

Tag: advertising Page 1 of 4

20170530 sword of the bushi, ninja, samurai

2017 marketing review and 2018 reboot

I am not sure about you, but for me, the year literally flew by. While trying to clear a mountain of paperwork before the year ends, I also started to contemplate for 2018. For fellow marketers, what are strategies and tactics that are worth keeping, and what should they do moving into 2018? Let me offer a few humble observations from the past few years of in-house and client-related work, and also trends I observed that would find a long trajectory.

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Holding a modern smartphone

Digital marketing is now merely the baseline

Digital is no longer the shining new toy in marketing. It has been around long enough. According to the Ambition Q3 2017 study, there is a big demand for digital marketing expertise. This shows a maturing industry where digital marketing is creeping downwards, to be the new baseline.

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HD filmmaking and hybrid photography gear

The future of media may be the small and the authenticated

Remember the award-winning TV series “Mad Men”? The golden romantic days of big media, big budgets, and big advertisers? That world has changed, drastically.

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Holding a modern smartphone

It is all about spending advertising dollars

Facebook just announced that its algorithm has gone through (yet another) change, where it pendulums back to its old days of giving more precedence to posts by friends and families, instead of brands and publishers.

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Wall clock and time

Adblocking is changing advertising and helping everyone

There is an ongoing debate about adblocking, and how that could destabilize advertising online. However, is the debate useful or valid?

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Soaring above in a hot air balloon

The Future of PR is the Bottom Line

(I contributed this on LinkedIn recently).

I have been on all 3 sides of the public relations equation, as a client, as a journalist, and as an agency practitioner. And having been in the industry since the 1980s, I have seen my fair share of the evolution of the communications field.

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