Before the COVID-19 saga started, even in the early part of 2020, the so-called “influencer” arena is abuzz with luxury, travel, enjoyment, and lifestyle. Then the global lockdown and shutdown began, and the whole notion of “influencers” changed.
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I am not sure about you, but for me, the year literally flew by. While trying to clear a mountain of paperwork before the year ends, I also started to contemplate for 2018. For fellow marketers, what are strategies and tactics that are worth keeping, and what should they do moving into 2018? Let me offer a few humble observations from the past few years of in-house and client-related work, and also trends I observed that would find a long trajectory.
Digital is no longer the shining new toy in marketing. It has been around long enough. According to the Ambition Q3 2017 study, there is a big demand for digital marketing expertise. This shows a maturing industry where digital marketing is creeping downwards, to be the new baseline.
Remember the award-winning TV series “Mad Men”? The golden romantic days of big media, big budgets, and big advertisers? That world has changed, drastically.
Facebook just announced that its algorithm has gone through (yet another) change, where it pendulums back to its old days of giving more precedence to posts by friends and families, instead of brands and publishers.
There is an ongoing debate about adblocking, and how that could destabilize advertising online. However, is the debate useful or valid?
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