Speaker, Author, Strategist, Technologist, Artist

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Tag: agency

Finding faith

Unlimited revisions and the creative heartache

Recently, there was furore over a couple of companies which pressed for “unlimited revisions” in their creative briefs, which some media published and sparked lots of debate, especially in the creative industry. The good thing was that the companies revised their briefs and took away the “unlimited revisions” clause. Happy ending?

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Serious partnerships get serious results

Having been on both sides of the equation – agency and client, I know what works best for a relationship. It is a partnership that works for both sides.

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