Speaker, Author, Strategist, Technologist, Artist

Tag: analytics Page 1 of 2

HD filmmaking and hybrid photography gear

Are you feeling let down by your media monitoring service?

These days, top and middle management crave, yes, crave for data and reports. For publicists, the measure of their success seems to be drilled down to reports – the prettier, the thicker, the better.

Soaring above in a hot air balloon

Marketing is human engagement, not technology or data obsession

The recent Lenovo Superfish fiasco shows that marketing technology is no panacea. Some marketers seem persuaded that simply relying on things like “big data”, analytics, or third-party advertising platforms, will displace the need for more traditional means of reaching out to customers. Sadly, they are mistaken.

budding plant

Marketing and publicity are NOT synonymous with sales

Some young people have this notion that marketing is synonymous with sales, and imagine that having field sales experience “qualifies” them to work in marketing or publicity. Unfortunately, that is naive at best.

eye scan image

Research about eyesight and how we manage brands

Did you realize what our eyes see right this very second is NOT real-time at all, but with up to a 15-second lag? What does that have to do with brand and marketing management?

practice sword

Time spent on analytics vs field marketing

Marketing is part science and part art. Some marketers may be trapped by the endless loop of statistics and analytics, some by choice, some by compulsion, and some others by pressure. But how much time and effort is enough, and how much is too much?

Leading or Branding without wing mirrors?

Are you running your marketing, or even your corporation, like a motorcycle without wing mirrors? Imagine the perils!

Page 1 of 2

Powered by WordPress & Theme by Anders Norén