These days, top and middle management crave, yes, crave for data and reports. For publicists, the measure of their success seems to be drilled down to reports – the prettier, the thicker, the better.
Tag: analytics Page 1 of 2
The recent Lenovo Superfish fiasco shows that marketing technology is no panacea. Some marketers seem persuaded that simply relying on things like “big data”, analytics, or third-party advertising platforms, will displace the need for more traditional means of reaching out to customers. Sadly, they are mistaken.
Some young people have this notion that marketing is synonymous with sales, and imagine that having field sales experience “qualifies” them to work in marketing or publicity. Unfortunately, that is naive at best.
Did you realize what our eyes see right this very second is NOT real-time at all, but with up to a 15-second lag? What does that have to do with brand and marketing management?
Marketing is part science and part art. Some marketers may be trapped by the endless loop of statistics and analytics, some by choice, some by compulsion, and some others by pressure. But how much time and effort is enough, and how much is too much?
Are you running your marketing, or even your corporation, like a motorcycle without wing mirrors? Imagine the perils!
