If you are trying to gain ink or screen with a media in Asia Pacific, the BEST way is to work with the experts – PR agencies which do this for a living day in, day out, and thoroughly battle-tested.
These days, top and middle management crave, yes, crave for data and reports. For publicists, the measure of their success seems to be drilled down to reports – the prettier, the thicker, the better.
Why should leaders start looking beyond new Western management thought and the singular and often quoted Art of War? Can leaders learn from mission-critical professionals like airline pilots in managing people and businesses better? A recent radio interview presented us the opportunity to share our thoughts.