Speaker, Author, Strategist, Technologist, Artist

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Tag: big data

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Marketing and publicity are NOT synonymous with sales

Some young people have this notion that marketing is synonymous with sales, and imagine that having field sales experience “qualifies” them to work in marketing or publicity. Unfortunately, that is naive at best.


Right data acquisition rather than big data

The obsession with “big data” with some marketers and organizations may do little for the average business, unless and until the right data is acquired, managed, and used.

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