Speaker, Author, Strategist, Technologist, Artist

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Tag: brand

Kyoto, Japan

The power of 傳承 (heritage) in branding

If you venture along the old quiet Telok Ayer Street, you may still catch a glimpse of one of Singapore’s oldest food establishments, the 90 years old Tan Hock Seng bakery. In November 2021, this old shop will close for good, serving the locals for the past 90 years and passing through 3 generations. It is an iconic brand no less, and one that took decades and nearly a century to hone. And it will be gone. Brands, need time to build, and good brands that last, need LOVE to build. What then, is the power of heritage in a brand?

Tree'sdeeproots businesslongevity

3 Tips to Build a Brand in 2020

Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word “Zoom” exclusively for videoconferencing in her post.

Crisis Communication in Brief – 2020

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.

Soaring above in a hot air balloon

Want soul at your company? Start at the top

I was reading a short post by a fellow academic, who talked about the “soul” of a company. How then, can a company present a soul to the world?

Wall clock and time

Timeliness and branding

Timeliness is not only a virtue, but a slice of the many factors that make up a brand, whether a personal or a corporate brand.

©1984-2022 Seamus Phan.