Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word “Zoom” exclusively for videoconferencing in her post.
Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.
I was reading a short post by a fellow academic, who talked about the “soul” of a company. How then, can a company present a soul to the world?
Timeliness is not only a virtue, but a slice of the many factors that make up a brand, whether a personal or a corporate brand.