In the COVID-19 crisis, we are seeing TV studios chatting with guests and even their anchors in their homes, as if seeing a sudden transformation of the TV and radio business within a matter of months in 2020. However, these are NOT new. I was doing it real-time, broadcasting “live” with my colleagues in California, many time zones and oceans away, in 2002!
These days, top and middle management crave, yes, crave for data and reports. For publicists, the measure of their success seems to be drilled down to reports – the prettier, the thicker, the better.