The PR industry is facing an upheaval, primarily due to the decline of mainstream media, where traditional media channels such as newspapers, magazines, and broadcast stations are facing dwindling subscribers in this side of the world. To counter the decline, some media has adopted a “gated content” philosophy, while consolidation continues to happen.
Tag: corporate training
Real life is complex, and very little reality resembles what we read in fairytales or children’s books. Our storytelling should be authentic, realistic, and necessarily congruent with the complexities of life.