Why should leaders start looking beyond new Western management thought and the singular and often quoted Art of War? Can leaders learn from mission-critical professionals like airline pilots in managing people and businesses better? A recent radio interview presented us the opportunity to share our thoughts.
I am not sure about you, but for me, the year literally flew by. While trying to clear a mountain of paperwork before the year ends, I also started to contemplate for 2018. For fellow marketers, what are strategies and tactics that are worth keeping, and what should they do moving into 2018? Let me offer a few humble observations from the past few years of in-house and client-related work, and also trends I observed that would find a long trajectory.