Speaker, Author, Strategist, Technologist, Artist

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Tag: customer

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5 tips to reach every consumer in bad times (Don’t be a generation-specific marketer)

I had the unpleasant experience recently in a situation, where one particular company harped ad nauseam about targeting the “millennials” in an expensive campaign, almost as if the rest of the generations are either irrelevant or non-existent. But the reality is that the millennials “Gen Y” make up only part of the consumer generation, and not more, or less important, than others.

Great Indian vegetarian food at Komala's Restaurant at ARC

Customer service excellence and a little Indian vegetarian eatery

We are simple consumers. We have a simple wish – to have a pleasant experience whenever we enter a service establishment, and to come out of it just a little happier. Is it that esoteric a wish? I do not think so.

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Don’t let fake profiles rip off your campaigns

Social media campaigns, especially contests, may sometimes attract users that have no value to your business or brand, and may even reduce visibility to real would-be customers.

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Serve customers well, not with lawsuits

It seems ludicrous that a company would sue its paying customers, since customers pay the bills and ensure the survival of a company.

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