Speaker, Author, Strategist, Technologist, Artist

Tag: direct marketing

budding plant

Marketing and publicity are NOT synonymous with sales

Some young people have this notion that marketing is synonymous with sales, and imagine that having field sales experience “qualifies” them to work in marketing or publicity. Unfortunately, that is naive at best.

stairs

Marketing is about strategy, not mere tactics

When you think about marketing, what comes to mind? Is it merely the dictionary definition of providing goods or services to meet customer needs? Or something much more?

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