Speaker, Author, Strategist, Technologist, Artist

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Tag: earned media

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Quick Tips on working with the Asia Pacific Media Scene

If you are trying to gain ink or screen with a media in Asia Pacific, the BEST way is to work with the experts – PR agencies which do this for a living day in, day out, and thoroughly battle-tested.

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Optimizing paid, earned and owned media

As strategists and executives continue to hone their media usage from a largely paid media use, to an increasing spread of earned and owned media, what can marketers do to optimize their media spread in the paid, earned and owned spaces?

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