Speaker, Author, Strategist, Technologist, Artist

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Tag: family

Kyoto, Japan

The power of 傳承 (heritage) in branding

If you venture along the old quiet Telok Ayer Street, you may still catch a glimpse of one of Singapore’s oldest food establishments, the 90 years old Tan Hock Seng bakery. In November 2021, this old shop will close for good, serving the locals for the past 90 years and passing through 3 generations. It is an iconic brand no less, and one that took decades and nearly a century to hone. And it will be gone. Brands, need time to build, and good brands that last, need LOVE to build. What then, is the power of heritage in a brand?

budding plant

The journey of siblings till the end

We can choose friends. We can choose acquaintances. But we cannot choose our relatives. And yet, there is a greater meaning behind it all.

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