There has been incessant talk by some myopic practitioners that startups do not need PR (public relations) at all, much less an agency. However, is such a view practical, realistic, or beneficial?
The mass market business model is a compelling model to many. Whether you are selling physical products, or software and services, many seem to gravitate towards the mass market model with the singular hope of becoming the next billionaire. However, not everyone will reach that goal, and there is another equally viable business model. What are some things to remember in a sustainable business?
Often, sometimes what we think we need, is just a subjective desire that has no bearing on reality or our real business needs. What then, is the fuel that powers and propels a business for the long haul?
I was an unhappy employee in the early 1990s, having outgrown quite many jobs that came my way. Mind you, I should be grateful, and I was. I was headhunted several times and landed really great jobs in top companies in financial services and professional services.