Seamus Phan

I had the unpleasant experience recently in a situation, where one particular company harped ad nauseam about targeting the “millennials” in an expensive campaign, almost as if the rest of the generations are either irrelevant or non-existent. But the reality is that the millennials “Gen Y” make up only part of the consumer generation, and not more, or less important, than others.

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Seamus Phan

Seamus Phan has 32 years of professional experience. He is a professional speaker, marketing and branding consultant, book author, technologist, scientist, artist, and aviation enthusiast. Some articles are reproduced at McGallen & Bolden, where he is CTO and Head of Content. Connect on LinkedIn. ©1984-2018. All rights reserved.

https://seamusphan.com