Recently, we were honored as a Bronze winner for the Asia Pacific Stevie® and an Honorable Mention for our online newsroom at the PR Daily Awards. We accept those gratefully as a recognition for our nearly 20 years of hard work on web development.
Let us examine a typical scenario. A consumer products company engaged an interactive media agency to design a marketing campaign website for consumer engagement. While the site looks flashy, it ran into a lot of usability problems. How do you design a website for marketing that just works?