Digital is no longer the shining new toy in marketing. It has been around long enough. According to the Ambition Q3 2017 study, there is a big demand for digital marketing expertise. This shows a maturing industry where digital marketing is creeping downwards, to be the new baseline.
Tag: interactive
Every now and then, there are news about competing offerings from the big contenders - such as between Amazon, Apple, and Google. What does it mean for businesses big and small?
Public relations and communication are at the crossroads for many practitioners, with the avalanche of social media and mobile apps beating down conventional communication channels for a slice of the pie, if not the whole pie sometimes. What should practitioners do?
When people surf the Web, they are looking for 2 things: (1) information, and (2) entertainment.