Once upon a time, in a planet right where we are standing and breathing, we believed that all journalists wrote exceedingly well. And it might have been true, once upon a time.
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Remember the award-winning TV series “Mad Men”? The golden romantic days of big media, big budgets, and big advertisers? That world has changed, drastically.
What happens when a creative partner gets hounded by a label after the partner gets noticed by the people? What does it mean for agencies and companies alike in marketing and creative campaigns?
News and information can be seen in a microscopic and myopic manner, or be seen through a wider perspective to see the greater picture. What should we practitioners do?
We are constantly bombarded with information, but we discern what we perceive. What then, is journalism? What is advertising? What is an opinion?
The myth of objectivity
By Seamus Phan
On January 14, 2014
In Marketing, Thoughts
Objectivity is a valuable asset, so valuable that even the most ardent supporters and purported practitioners often fall short of achieving it.
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