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ZOOM? Mevo? I was already doing TV livestreaming in 2002!
In the COVID-19 crisis, we are seeing TV studios chatting with guests and even their anchors in their homes, as if seeing a sudden transformation of the TV and radio business within a matter of months in 2020. However, these are NOT new. I was doing it real-time, broadcasting “live” with my colleagues in California, many time zones and oceans away, in 2002!
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Taking “journalese” out of our writing
Once upon a time, in a planet right where we are standing and breathing, we believed that all journalists wrote exceedingly well. And it might have been true, once upon a time.
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The future of media may be the small and the authenticated
Remember the award-winning TV series “Mad Men”? The golden romantic days of big media, big budgets, and big advertisers? That world has changed, drastically.
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Create your own creative materials to stay sane
What happens when a creative partner gets hounded by a label after the partner gets noticed by the people? What does it mean for agencies and companies alike in marketing and creative campaigns?
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Seeing the world through a wide angle lens
News and information can be seen in a microscopic and myopic manner, or be seen through a wider perspective to see the greater picture. What should we practitioners do?
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The myth of objectivity
Objectivity is a valuable asset, so valuable that even the most ardent supporters and purported practitioners often fall short of achieving it.
