If you venture along the old quiet Telok Ayer Street, you may still catch a glimpse of one of Singapore’s oldest food establishments, the 90 years old Tan Hock Seng bakery. In November 2021, this old shop will close for good, serving the locals for the past 90 years and passing through 3 generations. It is an iconic brand no less, and one that took decades and nearly a century to hone. And it will be gone. Brands, need time to build, and good brands that last, need LOVE to build. What then, is the power of heritage in a brand?
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This is a short personal account about a contractor who helped us for many years, renovating our offices. We knew him since the early days when we moved to an office downtown. The story is in Chinese (Traditional script).
My mum passed away in the night. She has braved cancer for more than half a year, and after all the struggles, reposed. When she died, she was shriveled and tiny. We managed to rally around my dad, and got a doctor to certify her death. On November 3, I led the liturgy and laid her ashes to the ocean as she wished. It was a fitting closure as I baptized her in faith as well so many years ago.
In the geopolitical buildup we see in the news lately, one shiny example has emerged – that truth lasts longer as the tool to build a brand, rather than mere oratory skills or even deception.
Tradition is a good thing, even as we migrate forward in time and technology. Tradition preserves our roots, our heritage, our culture, and our humanity.